North Shore Times : January 17th 2013
www.northshoretimes.co.nz 12 NORTH SHORE TIMES, JANUARY 17, 2013 NEWS GET UP AND PORTS OF AUCKLAND ROUND THE BAYS 2013 SUNDAY 10TH MARCH TRAINING STARTS 21ST JANUARY Download a training schedule from roundthebays.co.nz 142 Shakespeare Road, Takapuna Phone 09 488 5711 www.thepoynton.co.nz +1-POY-JAN-ALL Now well-established as one of the finest retirement lifestyle villages on the North Shore, The Poynton offers a socially active and independent environment, plus the reassurance of having care services if needed, right here on site. Over 140 residents enjoy living in b p apartments, knowing they have security and peace of mind at all times. Fine dining, great leisure facilities and a lively atmosphere make The Poynton a fun place to be. A social calendar of events involving the community illustrates that The Poynton has nicely integrated into the fabric of the North Shore. Visit our Open Weekend 19th & 20th January, 10am - 4pm More than just your home Beach series brings village extra income Beach buddies: Olympian Jo Aleh with her coach Nathan Handley competing in the State Beach Series. Events such as the State Beach Series are not only attracting participants and spectators to Taka- puna, but also business, says Peter White, general manager of the centre's business associ- ation. These events play a significant role in the local economy. They not only provide marvellous exposure, but also vibrancy and excitement and, provided congestion effects can be mitigated, significant leveraging opportunities for the local businesses, especially hospitality.'' Takapuna has the capability to host a mul- titude of events across a variety of venues, says White, citing the Bruce Mason Centre, the Pumphouse and the streets of the CBD. We also have our beach, often described as New Zealand's best urban beach.'' While major events such as the Rugby World Cup are touted for their longer economic reach, frequently-held local events have a hugely positive effect on the businesses that support them, either due to their location or through direct sponsorship. Shawn Pope of Cafe Melba says their involve- ment with the State Beach Series brings busi- ness to their Hurstmere Rd cafe, and raises the profile of their four other cafes in the Auckland area. Pope and his family are regular participants of the State Beach Series, enjoying both the personal and profes- sional benefits the event brings. Many of the custom- ers in our city cafes work in the city and live on the Shore, and they partici- pate in the State Beach Series because they heard about it in our city stores. Customers then make the connection that we are more than just a cafe in the city -- we've got one on the Shore as well. The direct benefit of the State Beach Series is exposure for our brand.'' For more information check out beach series.co.nz The North Shore Times is a sponsor of the series.
January 15th 2013
January 18th 2013